InvestorLoft Real Estate Investing Blog

Posts Tagged ‘real estate news’

InvestorLoft Launches Lead Network for Realtors – Join a Success Team in Your Market Today!

Thursday, August 6th, 2009
Receive buyer leads from InvestorLoft in your market

Receive buyer leads from InvestorLoft in your market

Realtors – you’ve worked hard and long to be a local expert in your market. You know sales trends, great neighborhoods, ones to avoid and the ins and outs of making offers on short sales. Wouldn’t it be great if you could share that knowledge and expertise with InvestorLoft’s investor buyers?

You can!

If you are a Realtor who meets the following criteria, you are eligible to be a Local Market Expert for InvestorLoft and receive leads from unrepresented buyer members shopping in your area!

Criteria our experienced Success Team Members must meet to join our Lead Network:

  • Must have at least three (3) years experience as a real estate professional
  • Must have handled a minimum of five (5) investor transactions
  • Must have a clean ethical professional record with no ethics complaints against your professional licensure.
Now…just what can you expect if you’re considering joining our Lead Network as a Success Team Member? When you become an InvestorLoft Success Team Member for a territory, you become the contact for unrepresented buyer members shopping in that market. As an expert in your local market, our buyers look to you as a knowledgeable resource and local advocate for all their needs.

Benefits of Success Team Membership:

  • More Leads, Less Legwork: receive leads from buyers who do not have representation in your market. Our buyers look to you to guide them through a real estate investment purchase as an expert in your local market.
  • Month-to-Month Contracts: start receiving buyer leads for as little as $9 per month (market pricing varies depending on number of listings and local population, one-time setup fee applies)
  • Design Your Own Territory: reserve one or several counties in your local market – pay the setup fee only once!
Interested in learning more? Click here to sign in or sign up for your free Professional InvestorLoft.com account and explore the markets available in our Lead Network. If you don’t see your market listed, contact us with your desired market and we’ll be happy to help you explore the options!

How to Close More Transactions in One Simple Step

Wednesday, January 28th, 2009

In real estate, a picture is worth more than you can imagine

The Property Photo.

Why is it such an elusive thing?

Here at InvestorLoft, we work with multiple MLS services and feeds from across the United States and notice one glaring thing, time and time again:

Property listings with no photos.

The headline to this week’s blog post is no bait-and-switch – it’s the plain truth. If you want to close more transactions, you MUST post property photos along with your listings. A Realtors’ Association study stated that 83% of buyers considered photos to be “very useful” information. We’re not really concerned about the other 17%, are we? You’re in business to earn a living and it’s likely real estate is what you love – so get those photos posted. It’s easier than you might think.

Whatever your reason is for putting your listings up without photos, they’re not good excuses. There are a ton of solutions to help you make your listing more visually appealing. Let’s face it: humans are visual creatures We gravitate towards things that:

  1. Catch our eye, and
  2. Keep our attention.
This means that ONE property photo isn’t enough. Rather, you need to take photos of home features that people want to see:
  1. Front view of the home
  2. Living Area
  3. Kitchen
  4. Master Bedroom
  5. Backyard
  6. Any other interesting features that makes your listing stand out from the crowd.
In the online dating world, no one wants to open a conversation with the guy or gal with “no primary photo.” The same holds true in real estate (especially residential). We’ve put together a list of ideas to help real estate professionals EASILY obtain those much-needed property photos. Doing so can only increase the number of eyes on your listings, move listings faster since they’re visually interesting and increase your client satisfaction rates (and YOUR bottom line).
  • OBEO – (formerly 360House.com) Not only will they take your photos and record a virtual tour for you, but they’ll also help you come up with savvy online solutions designed with a homebuyer in mind.
     
  • Got Kids? Everyone knows a responsible teenager or college student looking to earn a little extra cash. How easy is it to speak with your client, set up a photo time, and have your Eager Beaver head over to the house with a digital camera and take 10 shots of each view listed above? Your Eager Beaver can review the shots with the client on-site and then bring them back to you pronto for uploading.
     
  • Go Local. Do an online search for “real estate photo” or “realtor photo service” plus your local area. You might be surprised what you come up with.
     
  • Get a Digital Camera! You don’t have to break the bank to get a killer point-and-shoot digital camera. Here’s a link to digital cameras from Best Buy for under $149! Also, try to find one that has a “wide angle” or “fisheye” lens setting for those tight spaces like bathrooms. A wide-angle shot can really open-up a room and make smaller spaces come to life.
Do you have any resources you’ve used in the past you’d like to share with your fellow professionals? Let us know in the comments below! After all, the old adage states that “A picture is worth 1000 words.” In your case, it could be worth thousands in commissions as well!

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