InvestorLoft Real Estate Investing Blog

Archive for January, 2009

How to Close More Transactions in One Simple Step

Wednesday, January 28th, 2009

In real estate, a picture is worth more than you can imagine

The Property Photo.

Why is it such an elusive thing?

Here at InvestorLoft, we work with multiple MLS services and feeds from across the United States and notice one glaring thing, time and time again:

Property listings with no photos.

The headline to this week’s blog post is no bait-and-switch – it’s the plain truth. If you want to close more transactions, you MUST post property photos along with your listings. A Realtors’ Association study stated that 83% of buyers considered photos to be “very useful” information. We’re not really concerned about the other 17%, are we? You’re in business to earn a living and it’s likely real estate is what you love – so get those photos posted. It’s easier than you might think.

Whatever your reason is for putting your listings up without photos, they’re not good excuses. There are a ton of solutions to help you make your listing more visually appealing. Let’s face it: humans are visual creatures We gravitate towards things that:

  1. Catch our eye, and
  2. Keep our attention.
This means that ONE property photo isn’t enough. Rather, you need to take photos of home features that people want to see:
  1. Front view of the home
  2. Living Area
  3. Kitchen
  4. Master Bedroom
  5. Backyard
  6. Any other interesting features that makes your listing stand out from the crowd.
In the online dating world, no one wants to open a conversation with the guy or gal with “no primary photo.” The same holds true in real estate (especially residential). We’ve put together a list of ideas to help real estate professionals EASILY obtain those much-needed property photos. Doing so can only increase the number of eyes on your listings, move listings faster since they’re visually interesting and increase your client satisfaction rates (and YOUR bottom line).
  • OBEO – (formerly 360House.com) Not only will they take your photos and record a virtual tour for you, but they’ll also help you come up with savvy online solutions designed with a homebuyer in mind.
     
  • Got Kids? Everyone knows a responsible teenager or college student looking to earn a little extra cash. How easy is it to speak with your client, set up a photo time, and have your Eager Beaver head over to the house with a digital camera and take 10 shots of each view listed above? Your Eager Beaver can review the shots with the client on-site and then bring them back to you pronto for uploading.
     
  • Go Local. Do an online search for “real estate photo” or “realtor photo service” plus your local area. You might be surprised what you come up with.
     
  • Get a Digital Camera! You don’t have to break the bank to get a killer point-and-shoot digital camera. Here’s a link to digital cameras from Best Buy for under $149! Also, try to find one that has a “wide angle” or “fisheye” lens setting for those tight spaces like bathrooms. A wide-angle shot can really open-up a room and make smaller spaces come to life.
Do you have any resources you’ve used in the past you’d like to share with your fellow professionals? Let us know in the comments below! After all, the old adage states that “A picture is worth 1000 words.” In your case, it could be worth thousands in commissions as well!
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Five Easy Rental Property Improvements that Won’t Break the Bank

Wednesday, January 21st, 2009
Improve your Rental Property on a Dime

Improve your Rental Property on a Dime

Sometimes we have to face the reality that it’s time to spruce things up a little bit at our rental properties. However, improvements often mean down time between tenants – so how do we make decisions that will:

Improve aesthetics

Up our asking rent

Result in as little downtime as possible between tenants?

Here’s a list of five simple improvements that you can do to your rental property in less than two days that won’t only NOT break the bank, but result in virtually no downtime between tenants!

  • A Fresh Coat of Paint: If you stick with a neutral color in a high-hiding variety that will go on in one coat, you’re done in a day! True Value has a handy paint calculator that will help you figure out just what you need. Don’t go for designer varieties – stick with staple colors from major paint manufacturers so you can get more when you need to touch up or paint again.
  • New Baseboards: With the advent of the “no-mitre” variety, you can now just install all of your corner and radius pieces and make straight cuts. This decreases install time significantly. Check out Home Depot and Lowes as they generally have baseboards in contractor packs in sizes up to 3.5 inches. Get a contemporary look with low wallet impact. Hint: use a satin or kitchen & bath finish paint in Swiss Coffee instead of traditional white – shows less wear and can be wiped clean! Most condos and homes can be demo’d in a half day and re-installed in one. Paint your baseboard strips the same day as the demo to speed-up the process.
  • Get Rid of that Grass! Xerascaping (also known as desert landscaping) is not only eco-friendly but easy to do as well. If you live in water-sensitive areas like AZ or NV, often the government has a program to PAY YOU to remove your grass and replace it with low-maintenance landscaping. Having a yard that a tenant does not have to keep maintained not only increases the desirability of your property to prospective tenants but lowers water bills, increases curb appeal and will make your property inherently “pet friendly” too!
  • Plumbing Fixture Update: It’s a breeze to install new faucets and showerheads, so hop on it! They’ll spruce-up a lackluster sink or shower and lower your maintenance costs in the long run. Keep them fresh and even if you’re not the “handy” type, your property manager will have a handyman who can go in and replace everything for you in one day.
  • Lighting Fixture Update: There are so many attractive, low-cost lighting options available that it’s time to put those “Hollywood lighting” bath bars to rest (permanently). Look for options where the sconces are upward-facing so you can use compact flourescent bulbs to save energy (especially important if you’re including utilities in the rent). For closets and hallways, flush-mount flourescent fixtures like these are not only cost-effective but easy to install as well!
And here’s an additional hint: if you want to make a few bucks off the lighting and plumbing fixtures you’re removing, take pictures of everything and list them for sale on Craigslist.org! Everything sells on Craigslist!
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FHFA Report: the Investor Upside

Wednesday, January 14th, 2009

Released November 28, 2008, the Federal Housing Finance Agency report threw out some pretty staggering statistics about the residential real estate market. Home prices slid and additional 1.8% in the third quarter of last year, establishing a record decline for the Agency’s purchase-only index. And mind you – this is a 17 year-old index! But wait…there’s more.

The FHFA’s All Transaction Price Index slid 4% over the previous 4 quarters, marking the largest four-quarter drop in the index’s history (33 years).

Frankly, we could all sit around and bemoan the fact that:

  • Arizona property prices fell 13.5%
  • Florida property prices fell 16%
  • Nevada poperty prices fell 20.9%
…all between Q3 2007 and Q3 2008.
 
Or we could do something with all of this seemingly dismal information.
As someone who used to be in the hard money industry, those firms are seeing tough times. I had a friend tell me they had just gotten a letter demanding a 1.9% servicing fee on all performing AND non-performing loans (retroactive to Jan. 1), and if you didn’t sign-off on it, you got NO service whatsoever on your investment. Seriously? Seriously.
 
Instead of taking the track of being a passive investor, current the market climate dictates that NOW is the time to take hold of your real estate investment portfolio.  Following is some really cool info from the FHFA report that both real estate investors and professionals can take to the bank:
  • Of the 20 ranked cities with the greatest price declines over the last four quarters, all but one (Las Vegas-Paradise, NV) was in California or Florida.
     
  • Eight states exhibited quarterly price declines of more than three percent and three—Nevada, California, and Arizona—saw price declines of more than five percent.
     
  • Prices fell in Q3 2008 in 41 states.
     
  • The states with the greatest price appreciation between the third quarters of 2007 and 2008 were: North Dakota (4.0%), South Dakota (3.9%), Texas (3.2%), Alabama (2.8%), and Oklahoma (2.8%).
Real Estate Professionals: what better fuel is there than the above information to let your clients – primary buyers and investors alike – know that now is the time to buy? Mortgage rates are at historic lows, inventory is bursting at the seams and the REO market has plenty of listing to offload at substantial discounts. Need more ammo? Check out these benefits for real estate investors:
 
Real Estate Investors: tightened credit means a more favorable pool of renters. Former A-paper borrowers are relegated to renting, making the pickings less slim for today’s landlord. Rehabbers – this is the ideal climate to pick up properties in need of some TLC and then get them rented or sold in the short-term. Not intersted in rehabbing? There are plenty of favorable REO deals out there in areas that are prime for rental property across a broad spectrum of geographies. Need liquidity to get the deal done? Check out our blog entry on creative financing.
 
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Real Estate Investment: How Creative is Creative Financing?

Thursday, January 8th, 2009

Creative Real Estate Financing Strategies

Creative Real Estate Financing Strategies

Funding your investment property purchases — how do you get it done these days? No one want to tie-up the bulk of their liquidity to pay cash outright and everytime for a portfolio purchase, so where do you turn when traditional financing and mortgage options are more challenging to obtain?

This week’s blog entry focuses on 3 financing thoughts for the “creative real estate investor” out there. We’d love to hear more thoughts from the lending and Agent/Broker communities on how your clients are getting the deal done as well. Feel free to leave a comment below (and gain a valuable linkback to your site!)

  1. Self-Directed and Real Estate IRA Funding – With the recent downturn in the equity markets and bonds being…well…bonds, investors are looking for other places to stash their nest eggs for the long-term. Retirement plans rolled-over to a self-directed or real estate IRA custodian will allow investors to use their retirement assets to invest in real estate. The balance of some retirement plans can allow some lucky investors to pay cash lock, stock and barrell for a rental property and enjoy the benefits of long-term cash flow into their IRA. Others can use a portion of their retirement assets to acquire a qualifying property (and yes, there are restrictions on real estate purchases in an IRA) and utilize leverage to finance the remainder of the purchase with a non-recourse loan.
     
  2. Non-Recourse Loans – When using your retirement accounts to fund a real estate investment purchase, most investors don’t want to tie-up all of their account’s liquidity in one transaction. That’s where non-recourse loans come in. There are several institutions out there like North American Savings Bank that will finance the balance of qualifying real estate purchases made through your self-directed IRA. Lenders generally require around a 30% downpayment contribution from your IRA and they’ll be looking for specific types of properties (i.e. cash-flow potential residential or commericial real estate, no raw land, farms ot condo-tels), but these lenders specialize in helping you “get the deal done” when you want to diversify your portfolio and place a certain amount of cash in each deal. More information can be found in our educational article on non recourse loans in our Self-Directed IRA Learning Center.
     
  3. Ask the Bank – We know it sounds strange, but it’s the most obvious place to start asking questions. Many investors have long-standing relationships with their financial institutions, so why not talk to the folks who watch your money? Most institutions have lending specialist who are familiar with the bank’s entire array of lending products and can look at your particular situation and recommend what the bank would perceive as the best-fit product. What’s the worst that can happen? You leave learning about a new product that can help you meet your goals or you move on to other financing options. A win-win either way.
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The Real Estate Investment “Top 9 for 2009″

Friday, January 2nd, 2009

Real estate saw one of the most turbulent markets in 2008 that we’ve seen in years. Now, as we prep for 2009, we’ve compiled this list of top move-forward trends to keep an eye on in real estate during 2009:

  1. Realtor and Mortgage Industry Attrition – Those who got into real estate to ride the wave of yesterday’s boom are faced with dwindling client lists and tremendous regulatory changes. Realtors and yesterday’s mortgage brokers will have to a different type of business to have real “staying power” in the current economy. Those who persevere will find that nothing replaces superior customer service partnered with an unsurpassed level of expertise.
  2. Growing Levels of Specialization in Residential Real Estate Sector – The recent crisis has demanded a certain level of specialization for real estate professionals. Those that know their way around short sales, alternative financing, foreclosures, seller carry-backs and investment property have pulled ahead of the masses and will likely continue to do so thorughout 2009.
  3. Mortgage Metamorphasis – We’re on the lookout for more realistic lending standards. A-paper buyers can’t qualify and the sub-prime borrowers can’t pay, so what’s left? Look for banks to get creative, for the 20% downpayment of our parents’ era return as the norm and for lenders to consolidate and form national lending platforms that are more appealing to Joe American (and likely LESS friendly to Mr. Investor).
  4. Hard Money Won’t be So Hard – Purchases still have to close and with the equity markets having been so turbulent, folks are looking for alternative investments in an asset class they know and trust like real estate. Look for a resurgence in private money lending as the real estate industry gets creative.
  5. 1031 Exchanges: Hot, Hot, Hot – With 2008 having been so turbulent, we’re expecting more and more investors to look into the benefits of 1031 tax exchanges. Their value for a real estate investor’s portfolio is undeniable so we’ll be bolstering our educational content in this arena for our members.
  6. Self-Directed IRA and Real Estate IRA Investing Will Surge – We’re predicting an all-time high level of assets rolled over into truly self-directed IRAs. Investors are seeking alpha outside the stock market and self-directed IRA custodians are wasting no time putting marketing dollars to work to educate investors about this valuable option. Take a look at InvestorLoft’s Self-Directed and Real Estate IRA Learning Center for our 7-part series on the basics of Real Estate IRA investing.
  7. A Marketing Paradigm Shift for Real Estate – When lenders and other professionals realize that liquidity lies in the real estate investor’s realm, we expect to see a significant shift in marketing and advertising tactics. Why not advertise and market where your products will be seen by those with the need, desire and liquidity to purchase? Crazy stuff, we know!
  8. Home Price Stablization – We can’t speculate as to where the bottom of the market is, but we expect to see home prices stabilize in Q1 of 2009 and remain static until about Q4. It’s a new Presidency and once tax time passes, we’ll see some available dollars head back into the real estate arena as folks see that prices have held for a few months.
  9. Refined Refinancing – With so many mortgages set to adjust in the first half of 2009, we’re predicting a new scene on the refinancing front. Sure, rates are low, but if you can’t qualify – what’s the point? Lenders will snap-to and get savvy, tapping into the refinance market to pick-up great borrowers for their books and send high rates packing for those who can qualify. It won’t be so much about the rates this time, but the service and ability of lenders to work with a borrower’s personal situation as the mortgage industry continues to right itself from the 2008 capsizing.
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