Investor Sea Change InvestorLoft.com Launches

 Wally Charnoff, CEO and founder of InvestorLoft has already been successful in building and selling a company building practice management systems and software for traded asset financial planning industry. Charnoff now turns to non-traded or real estate assets by bringing those same skills to the world of real estate investment.

 “The issue with real estate investment is that most residential search engines look at property as the beginning and the end. Its just about the house,” says Charnoff. “The real investor has additional needs that are not being addressed by these engines. Early stage or mature investors look for specific deals that fall beyond the usual real estate site search criteria. That is the baseline we have adapted to address investors who may be searching based on walk-in equity (percentage discount), positive cashflow, capitalization rate or an investment or for a qualified 1031 property replacement candidate. Serving that investor is the InvestorLoft goal” says Charnoff.

Recent launch ERealAnalyzer is a website plug in tool to designed to give real estate listing sites a financial evaluation tool. InvestorLoft is both a specific investor listing site with embedded calculators.

InvestorLoft is the first edition of this tool for real estate investors and the real estate industry. The first round of industry support InvestorLoft has sought and received has been the 1031 qualified intermediary industry. Their need is to make it easy for their clients to achieve successful tax deferred transactions in a real estate industry not well known for fast service and alacrity. InvestorLoft bypasses the typical investor “ping pong education process” of guiding many real estate agents who misunderstand investor search criteria, due diligence and urgency.

Interest Protection: A significant fear real estate agents have, especially when dealing with investors is their loss of control of the deal to a sharp or unethical operator. InvestorLoft has built in buy or sell side agent protection so that the connection made between a property and a buyer, no matter how many steps and intermediaries, the seller and buyer agent interests are tracked and protected in the event of a successful close. This allays a particular fear that has often prevented agents getting involved with non brokerage allied real estate investor listing and exchange sites.

Personal Real Estate Investor Magazine will do an in depth review of InvestorLoft in the next issue following their roll out in Phoenix AZ.

The real estate investment industry is beginning to grow up and dramatically change practice fundamentals moving away from the typically self serving local real estate investor club serving the small investor to a more open array of investor oriented professional services.

Contact: InvestorLoft.com at 1-888-241-2142